Life Is a Lie: Dollar Tree Selling Items For Over $1

Photo: Fortune

There are certain things you can just depend on in life. Gravity holding you down, a Honda Accord lasting 20+ years, and Tom Brady winning Super Bowls. Before today, one of the things on that list was the economic stability of the Dollar Tree.

The self-titled discount store always held true to exactly what they offered: all items under their roof for a dollar. A simple transaction; you walk in, find some paper plates, bandaids, or light bulbs, you throw down a Washington, and you’re on your way.

And then today happened:

What the hell is happening here? According to Dollar Tree’s fat cat CEO Michael Witynski: “[f]or decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar – and we remain committed to that core proposition – but many are telling us that they also want a broader product assortment when they come to shop.”

Give me a break.

Where does it end? This is just the tip of the iceberg. I fear a future from our beloved corporations, who are nothing but honest to us, sounding like the following:

  • Home Depot coming out with a line of hamburgers
  • Best Buy no longer indeed offering the best options to buy
  • CarMax expanding to boat sales
  • Bath & Body Works hawking motor oil and brake pads
  • The Hershey Company moving into the fishing pole industry
  • Ralph Lauren taking their shot at the pet sale game
  • Electronic Arts selling jump ropes

A heartbreaking day in the discount store industry. I just hope Dollar Tree comes to their senses, and gets back to basics…offering high quality product at affordable prices, just like we always depended on.

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