LIV Golf: billionaires, private jets, beautiful tournaments and…The CW?
In one of the funniest announcements we’ve heard in recent memory, the Saudi-backed grime balls of professional golf announced Thursday that they (finally) have a TV rights agreement. An agreement that took so long because no one wanted to touch this league with a 10 foot sword, LIV is now partnered with the powerhouse TV station The CW.
That’s right…The CW. Don’t be ashamed, we had to double check that The CW was still a channel also. But it is, and it’s the new home of the bogey blood money league.
According to Variety, The CW is the 25th ranked TV station in the United States, only edged out by the major entertainment players at Me TV, INSP, and Ion, whoever the hell all of those channels are. Digging a little deeper, let’s look at the actual content The CW is pumping out with their year to year viewership changes from 2021-2022:
- All American, -21.01%
- All American: Homecoming, -5.19%
- Walker, -17.05%
- DC’s Stargirl (cancelled) -32.87%
- Kung Fu, -17.19%
- Coroner, -54.17%
This is when it all clicked. LIV is so dedicated to the game of golf, they want everything having to do with their league to match the game. This lead them to their perfect partner in The CW; they wanted to partner with a TV channel whose year to year ratings are extremely under par.
LIV’s new content brethren are showing some real solid golf scores that I’m sure they appreciate. Turns out while we’re all playing checkers, LIV’s playing chess.